How to Answer: “Why Do You Want This Job?” – Expert Advice & Examples
How to Answer: “Why Do You Want This Job?” – Expert Advice & Examples
When preparing for a job interview, one of the most common yet crucial questions you'll face is: “Why do you want this job?” How you answer can significantly impact the interviewer’s perception of your motivation, cultural fit, and long-term potential within the company.
In this article, we’ll explain why this question matters, how to craft a strong answer, and share real-life examples and expert tips to help you stand out — especially in the competitive UK job market.
Why Do Interviewers Ask This Question?
When an employer asks “Why do you want this job?”, they are looking for more than just your interest in the role. They're trying to assess:
Your knowledge of the company and role
How the job fits into your career goals
Whether you're genuinely motivated to succeed
If you're a good long-term cultural fit
A well-prepared answer demonstrates that you’ve done your research and are not only qualified, but truly excited about the opportunity.
How to Craft a Strong Answer
Follow these key steps to create a compelling response that makes a lasting impression:
1. Research the Company and Role
Start by exploring the company’s mission, culture, services, and industry reputation. Visit their website, read recent news articles, check their social media presence, and review the job description closely.
✅ Tip: Look for key phrases or goals in the job advert and mirror them in your response.
2. Align Your Skills and Experience
Highlight your most relevant achievements and skills. Explain how your experience matches the responsibilities of the role — this shows you're prepared and capable of adding value from day one.
3. Show Genuine Enthusiasm
Enthusiasm is often a deciding factor between two equally qualified candidates. Let the interviewer know what excites you about the company, role, or team.
4. Use the STAR Method
Structure your response using the STAR method (Situation, Task, Action, Result) to give clear, results-driven examples.
Example Answers: “Why Do You Want This Job?”
Here are a few tailored responses you can adapt depending on your role and industry:
Example 1: Graduate or Entry-Level Candidate
“I’m really excited about starting my career in a company known for investing in employee development. I’ve researched your graduate scheme and am particularly interested in the rotational structure, which aligns perfectly with my interest in gaining broad experience early in my career.”
Example 2: Experienced Professional in Tech
“This role aligns well with my experience in developing scalable web applications and my passion for emerging technologies. Your company’s recent investment in AI innovation is particularly exciting, and I’d love to contribute my full-stack skills to help drive that vision forward.”
Example 3: Candidate Changing Industries
“After several successful years in retail management, I’m now eager to bring my leadership and customer service skills to a dynamic corporate environment. What attracted me to your organisation is the strong focus on people-first culture and internal progression.”
What Not to Say
Some answers can backfire and give the wrong impression. Avoid:
❌ “I just need a job right now.”
❌ “The pay and benefits are great.”
❌ “It’s close to where I live.”
❌ “I’m overqualified but thought I’d give it a shot.”
These responses suggest a lack of enthusiasm, research, or long-term intent.
Reddit Wisdom: Real-World Interview Advice
Career communities like Reddit often offer down-to-earth advice from people who’ve been through the process. Some of the top upvoted insights include:
“Focus on why you’re drawn to this company, not what you’re trying to leave behind.”
— Reddit user, r/interviews
“The key is to connect your experience with their needs and show excitement for the work you’ll be doing.”
— Reddit user, r/jobs
This advice reinforces the importance of being forward-focused and company-specific.
Summary: Key Takeaways
✅ DO ❌ AVOID
Research the company thoroughly Giving generic or vague answers
Show how your skills align with the role Focusing only on salary or perks
Demonstrate genuine interest and passion Talking negatively about previous jobs
Structure responses using STAR Sounding unsure or unprepared
Final Thought
Answering “Why do you want this job?” is your chance to show enthusiasm, preparation, and alignment with the employer’s values. Whether you're applying for your first job or your fifth promotion, crafting a tailored response could be the edge that gets you hired.
Need more interview tips or CV support? Contact us
today — our expert recruitment consultants in London are here to help you land your next role.
